What is H264 MOV?

H264 MOV refers to MOV files with h.264 video codec. H264 MOV video file is common multimedia format often used for saving movies and other video files. The format specifies a multimedia container file that contains one or more tracks, each of which stores a particular type of data: audio, video, effects, or text (e.g. for subtitles)

MOV uses a proprietary compression algorithm developed by Apple Computer, compatible with both Macintosh and Windows platforms. The advantage of MOV files is the ability to contain abstract data references for the media data. That means that they can be easily edited - no need to rewrite all media data after editing.